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    July 25, 2011 Date of Hypothetical Negotiation, Entire Market Value Rule, Nash Equilibrium

    Strike One for the Nash Equilibrium: Oracle v. Google

    Here, a California court rejects the use of a 50-50 profit split to determine a royalty rate (under Nash Equilibrium theory) and calls for an apportionment of the royalty base because the selected claims and patents only cover incremental improvements of the patented system.  In this case, the court scheduled for early expert reports, thus allowing a vetting/adjustment period before trial.   The court acknowledges the error in that plan (since it resulted in overreaching opinions) and rejects a number of opinions of plaintiff’s expert Iain Cockburn.  The case entails patent and copyright infringement involving features of Java and Android, as implemented on Google’s Android mobile devices.  The asserted patent claims cover incremental improvements to the efficiency and security of the Java system; only part of Java embodies the claims, and Android further has many non-Java elements as well. The court first faults Dr. Cockburn’s opinion that Google would agree to pay a royalty of $2.6 billion (net present value) because he assumed the negotiation would cover “Java” or “Android,” without any basis to equate the asserted claims with either all of Java or all of Android.  This despite the fact that Sun normally licenses the Java platform, not individual ... Read More
    July 15, 2011 Daubert, Entire Market Value Rule

    Eastern District of Texas Weighs in on Entire Market Value Rule: Mirror Worlds v. Apple

    In a memorandum opinion and order, Judge Davis finds that a jury’s damages award of $208 million was not supported by the evidence. Finding that the accused software features were not shown to have created the “basis for customer demand” or “substantially created the value of the component parts” for Apples hardware and software products, the court finds that Mirror Worlds was obligated to apportion the royalty base, which its expert, Walter Bratic, did not do. And further, it could not try to achieve such apportionment by adjusting the royalty rate downward (citing Uniloc); instead, it must apportion the base. The court also faults Mr. Bratic for failing to support the suggested reasonable royalty rates, for not explaining why Apple would agree to a running royalty, and for failing to account for certain license agreements that did not award similar royalties. Although Mirror Worlds argued that their damages calculation started with the smallest salable units, here we see another court set that issue aside and instead focus on whether the patented feature created the basis for customer demand. As a result, questions remain regarding the importance of the “smallest salable unit” (as noted by the Federal Circuit in Cornell v. hp) ... Read More

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    IP Value Blog focuses on news and current court cases regarding intellectual property valuation. IP Value Blog is published by Eric Phillips of VLF Consulting.

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    TAGS

    25% Rule, Apportionment Techniques, Data Considered, Date of Hypothetical Negotiation, Daubert, Entire Market Value Rule, Forward Citation Analysis, Hypothetical Negotiation, Jury Verdict Form, License Agreement Comparability, Lost Profits, Lump Sum, Method Claims, Nash Equilibrium, Non-Infringing Alternatives, Patent Reform Act, Post-Judgment Royalty, Prejudgment Interest, Royalty Base, Royalty Rate, Surveys, Use of Settlement Agreements
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